Аннотации:
"Physical culture" and "sport" are considered, first and foremost, in social terms, as a specific sphere of society's life (physical culture and health), an educational sphere (training and development of specialists in the field), and a competitive one (generating income and competitive advantages). Secondly, from an economic point of view, as a branch of the non-productive sphere, this field is a type of activity, useful from a social point of view, because it offers the population various types of services. This activity is carried out by enterprises, institutions, organizations of various forms of ownership and departmental affiliation, including individuals. According to the classification of the branches of the national economy in the Republic of Moldova, physical culture and sports are an integral part of the industry "Art, recreation and leisure activities" [3]. However, there is every reason to believe that this sphere has now formed an independent branch of the national economy, whose main product is social and cultural services, offering organized forms of exercise and sport for various purposes, as well as activities to ensure for its beneficiaries, sports facilities, organization of services, provision of sports competitions and entertainment events, professional training, scientific research, trade, rental and maintenance of sports equipment and inventory, sports insurance services, etc. Also, individuals and sports entities are the most important subjects of market relations in this field. Experts define a service as a type of activity that aims to meet the needs of others, in the process of which does not create a new material product, previously non-existent, but changes the quality of an existing product, created, i.e. services are provided (these are benefits provided not in the form of things, but in the form of socially useful activities). Thus, the provision of services itself creates the desired result. In this context, we can mention that sports services can be defined as a set of forms of activity, socio-pedagogical developed to meet the needs of different socio-demographic groups of the population towards improving fitness or to make a sports show.
