Аннотации:
In this work we have studied the development of creative potential as an important factor in physical culture specialist's training for the scientific research activity. Research is a need in developing the field of physical culture, that's why the mission of the profile educational institutions is to train the specialists for the scientific research activity, representing the necessary complementarity of the teaching process. Creativity is undeniable influence on scientific research in the field of physical culture and sports, which generated permanently the innovative progress of this area of great value
for the society. Therefore, addressing creativity in correlation with scientific research can take the form of a solution in achieving performance in sports organizations.